Cebu City, August 22, 2023 – The Program Management Bureau (PMB) of the Department of Social Welfare and Development (DSWD) provided a “Capacity Building on Strategic Communication for the Supplementary Feeding Program (SFP) Team’ on August 14-18, 2023 at the Golden Prince Hotel, Cebu City. 

The training initiative aimed to equip SFP regional teams with strategic communication skills, fostering more effective dissemination of program information and updates. The SFP, a crucial initiative under the DSWD, addresses hunger problems among children enrolled in the Child Development Centers (CDC) and Supervised Neighborhood Play (SNP). 

Participants engaged in a diverse range of workshops, seminars, and practical exercises. These Sessions were led by seasoned communication experts who shared insights on tailoring messages for different audiences, utilizing digital platforms for outreach, and crafting compelling narratives that resonate with the public.

The strategic communication training not only concentrated on external communication but also emphasized the importance of internal communication within the regional teams. Effective teamwork and coordination are deemed vital in the seamless execution of the SFP.

The DSWD remains committed to enhancing its programs through capacity-building initiatives, recognizing the pivotal role effective communication plays in reaching program objectives. With the newly acquired strategic communication skills, the SFP regional teams are poised to create a more significant impact on the communities they serve. (DSWD FO XI/EMCJr) 

Bagong Pilipinas! 

#BawatBuhayMahalagaSaDSWD