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DSWD launches ProdukTodo e-Commerce platform

From left to right: Department of Social Welfare and Development (DSWD) Secretary Rolando Joselito D. Bautista, DSWD Sustainable Livelihood Program (SLP) National Program Manager Restituto Macuto, Resellee Chief Executive Officer Marc Concio,and Shopmasy/ RAF International Forwarding Phils. Inc. Marketing Manager Nancy Marquez inspect the featured products of SLP participants during the launching of the e-Commerce platform, “ProdukTodo.”

The Department of Social Welfare and Development (DSWD), through its Sustainable Livelihood Program (SLP), launched its e-Commerce/Online Marketing Platform dubbed as “ProdukTodo” on December 22 at the DSWD Central Office.

ProdukTodo is one of the strategies of SLP to mainstream the products of its participant by providing market linkages and advantageous networks through the application of concepts and principles of social marketing, e-commerce, and other technology-aided methodologies.

Likewise, ProdukTodo serves as the platform, staging area, and market facilitator for eligible and good quality products and services of the SLP Associations and individual program participants.

In his message, DSWD Secretary Rolando Joselito D. Bautista highlighted the importance of the initiative to fully support and facilitate the positive changes in the participants’ livelihood development efforts.

Sa pamamagitan ng ProdukTodo, mas malawak ang mararating ng mga produkto ng ating mga participants at magkakaroon sila ng pagkakataon upang mas mapagbuti ang kanilang mga kaalaman, kakayahan, at kasanayan sa mga negosyong kanilang napili at nasimulan,” said the Secretary.

He also congratulated and thanked the implementers of the SLP, together with their partner stakeholders – the Shopmasy and Resellee, for their steadfast efforts in pursuing innovation to address the challenges of translating human capital into gainful financial contributions that will benefit the clients of the Department.

As DSWD’s lead strategy in building capabilities and bridging livelihood opportunities to its target communities and individuals, the SLP has been on a persistent endeavor to further strengthen its network of support and relevant interventions in the context of livelihood development.

As of October 2020, there are 7,778 families provided with assistance under the different modalities of SLP nationwide.

Through SLP, the Department will continue to ensure the provision of gainful livelihood opportunities to members of the poor and marginalized sectors. ###

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